Salesforce Marketing Cloud

How We Work Together

Salesforce Marketing Cloud is a customer data platform that allows you to trigger real-time messaging and enter users into marketing “Journeys” based on Pilgrim events triggered by your users. You can also set up a Data Extension within Salesforce which allows Pilgrim events to feed data into the Data Extension, effectively creating a database of Visits and Geofences for each user that can be used to create segments, track user visits to specific POIs, etc.

Examples of What You Can Do

• Create marketing “Journeys” to customize in-app interactions with your users.
• Trigger real-time messaging based on Visit and Geofence events.

Example JSON Payloads

Visits DepartureVisits ArrivalGeofence PresenceGeofence ExitGeofence Enter

{
    "EventDefinitionKey": "pilgrimArrivalEntrySource",
    "ContactKey": "{String}",
    "Data": {
        "visitType": "departure",
        "confidence": "{ConfidenceLevel}",
        "lat": "{lat}",
        "lng": "{long}",
        "locationType": "venue",
        "visitId": "{VisitID}",
        "timestamp": "{Timestamp}",
        "venueName": "{VenueName}",
        "venueId": "{VenueID}",
        "primaryCategoryName": "{PrimaryCategoryName}",
        "primaryCategoryId": "{PrimaryCategoryID}",
        "address": "{Address}",
        "crossStreet": "{Cross Street}",
        "city": "{CityName}",
        "state": "{StateCode}",
        "zipCode": "{ZipCode}",
        "country": "{CountryCode}",
        "ContactKey": "{String}",
        "userId": "{String}"
    }
}

{
    "EventDefinitionKey": "pilgrimArrivalEntrySource",
    "ContactKey": "{String}",
    "Data": {
        "visitType": "arrival",
        "confidence": "{ConfidenceLevel}",
        "lat": "{lat}",
        "lng": "{long}",
        "locationType": "venue",
        "visitId": "{VisitID}",
        "timestamp": "{Timestamp}",
        "venueName": "{VenueName}",
        "venueId": "{VenueID}",
        "primaryCategoryName": "{PrimaryCategoryName}",
        "primaryCategoryId": "{PrimaryCategoryID}",
        "address": "{Address}",
        "crossStreet": "{Cross Street}",
        "city": "{CityName}",
        "state": "{StateCode}",
        "zipCode": "{ZipCode}",
        "country": "{CountryCode}",
        "ContactKey": "{String}",
        "userId": "{String}"
    }
}

{
    "EventDefinitionKey": "pilgrimArrivalEntrySource",
    "ContactKey": "{String}",
    "Data": {
        "geofenceEventType": "presence",
        "geofenceLat": "{Double}",
        "geofenceLng": "{Double}",
        "radius": "{Double}",
        "venueId": "{String}",
        "categoryIds": "{String}",
        "venueChainIds": "{String}",
        "partnerVenueId": "{String}",
        "eventLat": "{Double}",
        "eventLng": "{Double}",
        "geofenceId": "{String}",
        "geofenceName": "{String}",
        "geofenceProperties": {},
        "ContactKey": "{String}",
        "userId": "{String}"
    }
}

{
    "EventDefinitionKey": "pilgrimArrivalEntrySource",
    "ContactKey": "{String}",
    "Data": {
        "geofenceEventType": "exit",
        "geofenceLat": "{Double}",
        "geofenceLng": "{Double}",
        "radius": "{Double}",
        "venueId": "{String}",
        "categoryIds": "{String}",
        "venueChainIds": "{String}",
        "partnerVenueId": "{String}",
        "eventLat": "{Double}",
        "eventLng": "{Double}",
        "geofenceId": "{String}",
        "geofenceName": "{String}",
        "geofenceProperties": {},
        "ContactKey": "{String}",
        "userId": "{String}"
    }
}

{
    "userId": "{String}",
    "eventName": "geofenceEnter",
    "createdAt": 1646691428,
    "dataFields": {
        "geofenceEventType": "entrance",
        "geofenceLat": "{Double}",
        "geofenceLng": "{Double}",
        "radius": "{Double}",
        "venueId": "{String}",
        "categoryIds": "{String}",
        "venueChainIds": "{String}",
        "partnerVenueId": "{String}",
        "eventLat": "{Double}",
        "eventLng": "{Double}",
        "geofenceId": "{String}",
        "geofenceName": "{String}"
    }
}

Integration Details

1. Make sure the Pilgrim SDK is properly setup.
2. Optionally, set any user specific ID in using the setUserId method of PilgrimUserInfo in the Pilgrim SDK.
3. From your Foursquare Pilgrim Console, Enable Third Party Integrations and enter your SalesForce MC Client ID, Client Secret and Event Definition Key.
4. Once you have configured the Pilgrim Console, the Pilgrim SDK will automatically track location events and forward them to SalesForce MC.