Metrics
Volume
| Metric | Name | Alias |
|---|---|---|
| Frequency | impressionsPerPanelist |
freq, frequency |
| Impressions | impressions |
|
| Impression Index | impressionIndex |
|
| Reach | projectedCampaignReach |
reach |
| Reach Percentage (Exclusive to dimensions: age, audience, gender) |
reachPercent |
percentUsers |
| Spend | adSpend |
spend |
| Visitors | visitors |
Performance
| Metric | Name | Alias |
|---|---|---|
| Behavioral Lift (Exclusive to dimension: placement) |
newVisitation |
behavioralLift |
| Behavioral Lift Confidence | newVisitationConfidence |
behavioralLiftConfidence, incrementalActionConfidence |
| Behavioral Lift Index | newVisitationIndex |
behavioralLiftIndex |
| Behavioral Lift Index Confidence | newVisitationIndexConfidence |
behavioralLiftIndexConfidence |
| Behavioral Lift Store Visits (Excluded dimensions: audience, business, top category) |
newVisitationVisits |
behavioralLiftVisits, incrementalActions |
| Cost per Behavioral Lift Visit | costPerNewVisitationVisit |
cpblv, costPerBehavioralLiftVisit, cpia, costPerIncrementalAction |
| Cost per Store Visit | costPerStoreVisit |
cpv, costPerVisit, cpa, costPerAction |
| Cost per Store Visitor | costPerStoreVisitor |
|
| Conversion Rate: Baseline | baselineConversionRate |
baselineCvr |
| Conversion Rate: Exposed | conversionRate |
cvr |
| Conversion Rate: Returning | returningConversionRate |
returningCvr, behavioralBaselineCvr, behavioralBaselineConversionRate |
| Standard Lift Confidence | liftConfidence |
standardLiftConfidence |
| Store Visits | visits |
onlineConversions, hybridConversions |
| User ratio (Exclusive to dimensions: audience, time to first visit) |
userRatio |
percentConvertingUsers |
| Optimization Index | optimizationIndex |
|
| T-Score (Exclusive to dimensions: subplacement, tactic) |
tScore |
|
| Lift Confidence T-Score (Exclusive to dimensions: subplacement, tactic) |
liftConfidenceTScore |
|
| Behavioral Lift Confidence T-Score (Exclusive to dimensions: subplacement, tactic) |
newVisitationConfidenceT |
behavioralLiftConfidenceTScore, newVisitationConfidenceTScore |
| Relative Volume |
Comparative Performance
| Metric | Name | Alias |
|---|---|---|
| Reach Performance (Exclusive to dimension: placement) |
reachPerformance |
|
| Conversion Rate Performance (Exclusive to dimension: placement) |
conversionRatePerformance |
cvrPerformance |
| Cost per Store Visit Performance (Exclusive to dimension: placement) |
costPerStoreVisitPerformance |
costPerVisitPerformance, cpvPerformance, costPerActionPerformance, cpaPerformance |