# Volume

| Metric | Name | Alias |
| --- | --- | --- |
| Frequency | `impressionsPerPanelist` | `freq`, `frequency` |
| Impressions | `impressions` |  |
| Impression Index | `impressionIndex` |  |
| Reach | `projectedCampaignReach` | `reach` |
| Reach Percentage <br> (Exclusive to dimensions: age, audience, gender) | `reachPercent` | `percentUsers` |
| Spend | `adSpend` | `spend` |
| Visitors | `visitors` |  |

# Performance

| Metric | Name | Alias |
| --- | --- | --- |
| Behavioral Lift <br> (Exclusive to dimension: placement) | `newVisitation` | `behavioralLift` |
| Behavioral Lift Confidence | `newVisitationConfidence` | `behavioralLiftConfidence`, `incrementalActionConfidence` |
| Behavioral Lift Index | `newVisitationIndex` | `behavioralLiftIndex` |
| Behavioral Lift Index Confidence | `newVisitationIndexConfidence` | `behavioralLiftIndexConfidence` |
| Behavioral Lift Store Visits <br> (Excluded dimensions: audience, business, top category) | `newVisitationVisits` | `behavioralLiftVisits`, `incrementalActions` |
| Cost per Behavioral Lift Visit | `costPerNewVisitationVisit` | `cpblv`, `costPerBehavioralLiftVisit`, `cpia`, `costPerIncrementalAction` |
| Cost per Store Visit | `costPerStoreVisit` | `cpv`, `costPerVisit`, `cpa`, `costPerAction` |
| Cost per Store Visitor | `costPerStoreVisitor` |  |
| Conversion Rate: Baseline | `baselineConversionRate` | `baselineCvr` |
| Conversion Rate: Exposed | `conversionRate` | `cvr` |
| Conversion Rate: Returning | `returningConversionRate` | `returningCvr`, `behavioralBaselineCvr`, `behavioralBaselineConversionRate` |
| Standard Lift Confidence | `liftConfidence` | `standardLiftConfidence` |
| Store Visits | `visits` | `onlineConversions`, `hybridConversions` |
| User ratio <br> (Exclusive to dimensions: audience, time to first visit) | `userRatio` | `percentConvertingUsers` |
| Optimization Index | `optimizationIndex` |  |
| T-Score <br> (Exclusive to dimensions: subplacement, tactic) | `tScore` |  |
| Lift Confidence T-Score <br> (Exclusive to dimensions: subplacement, tactic) | `liftConfidenceTScore` |  |
| Behavioral Lift Confidence T-Score <br> (Exclusive to dimensions: subplacement, tactic) | `newVisitationConfidenceT` | `behavioralLiftConfidenceTScore`, `newVisitationConfidenceTScore` |
| Relative Volume |  |  |

# Comparative Performance

| Metric | Name | Alias |
| --- | --- | --- |
| Reach Performance <br> (Exclusive to dimension: placement) | `reachPerformance` |  |
| Conversion Rate Performance <br> (Exclusive to dimension: placement) | `conversionRatePerformance` | `cvrPerformance` |
| Cost per Store Visit Performance <br> (Exclusive to dimension: placement) | `costPerStoreVisitPerformance` | `costPerVisitPerformance`, `cpvPerformance`, `costPerActionPerformance`, `cpaPerformance` |