# Foursquare for Marketers

Boost campaign results and drive ROI with precise targeting and measurement, powered by the #1 location intelligence solution.

Leading brands use Foursquare

## Foursquare can help marketers to:

#### **Improve marketing ROI**

Allocate budgets efficiently across channels to boost store traffic and maximize ROI

#### Reach engaged audiences

Connect with consumers actively showing interest in your offering and highly likely to convert

#### Measure real-world impact of ads

Understand the impact of your advertising on store visits and sales in one unified UI

#### **Optimize campaigns in-flight**

Gain real-time insights to optimize your investments in-flight

## How Foursquare for Marketers works

#### **Build custom location-based audiences**

Create personalized audiences or choose from 1500+ ready-to-use segments to target consumers based on real-world visitation behaviors.

#### **Reach consumers using real-time geofences**

Build custom geofences to influence consumer behavior in key moments of receptivity like when in close proximity to your stores or visiting competitive locations.

#### **Measure campaign impact on driving store visits and purchases**

Accurately attribute in-store visits and sales to specific campaign tactics to capitalize on what’s working, reduce wasted ad spend, and maximize ROI with omnichannel measurement.

#### **Gain real-time insights to optimize campaigns in-flight**

Gain a holistic view of campaign performance to identify new opportunities, refine targeting, and measure impact on revenue, ensuring your strategies stay aligned with evolving consumer behavior.

#### **Activate and measure across 550+ advertising platforms**

Deploy and activate your targeting segments and measure campaign results across nearly any screen or channel including desktop, mobile, CTV, OOH, social, audio, and more.

Using Foursquare’s suite of marketing products, Jack in the Box targeted fast-casual diners, engaged them in real-time near their locations, and measured an **8.8% lift in foot traffic**.

“We are thrilled with the results from this campaign and felt that DOOH drove traffic into our locations during a key time period, plus helped us reach key sales objectives.”

#### Jamie Ogus

Senior Regional Marketing Manager, Jack in the Box

## Tap into our expertise

[**FSQ Attribution Guide to Campaign Success**](https://foursquare.com/resources/reports-and-insights/guide/fsq-attribution-guide-to-campaign-success/)  
[**Uplevel Your Q1 2025 Campaigns: Location-Based Targeting Strategies**](https://foursquare.com/resources/reports-and-insights/guide/uplevel-your-q1-2025-campaigns-location-based-targeting-strategies/)  
[**Understanding the Customer Journey at Every Stage**](https://foursquare.com/resources/blog/capabilities/understanding-the-customer-journey-at-every-stage/)

## Unleash the full potential of your ad campaigns with Foursquare

Ready to explore how Foursquare can help drive campaign success for you? We’d love to show you how.