# Foursquare Attribution for Wendy’s

Optimize your ad campaigns in real time with a 360° view of your performance across channels, powered by the #1 location intelligence solution.

## Trusted by industry leaders

## Companies like Wendy’s are tackling problems like

#### You’re failing to generate marketing ROI

Allocate budgets efficiently across channels to boost store traffic and maximize ROI

#### You’re unable to adapt and adjust marketing strategies in real-time

Optimize your investments in-flight with an always-on omnichannel attribution dashboard

#### You can’t see the impact of your ads on in-store visits and revenue

Understand the impact of your advertising on visitation and purchases in one unified view

#### You’re not confident in your measurement results

Trust that you’re making decisions based on the most accurate data possible and a sound methodology

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## How Foursquare for Marketers works

#### **Build custom location-based audiences**

Create personalized audiences or choose from 1500+ ready-made segments to target consumers based on real-world behaviors like visitation habits and online interests.

#### **Reach consumers using real-time geofences**

Build custom geofences to influence consumer behavior in key moments of receptivity like when in close proximity to your stores or visiting competitive locations.

#### **Activate across major programmatic advertising platforms**

Deploy and activate your targeting segments directly to your seat across nearly any screen or channel including desktop, mobile, CTV, OOH, social, and more.

#### **Measure campaign impact on driving store visits and purchases**

Accurately attribute in-store visits and sales to specific campaign tactics to capitalize on what’s working, reduce wasted ad spend, and maximize ROI with omnichannel measurement.

#### **Gain real-time insights to optimize campaigns in-flight**

Gain a holistic view of campaign performance to identify new opportunities, refine targeting, and measure impact on revenue, ensuring your strategies stay aligned with evolving consumer behavior.

## Optimize your ad campaigns in real time with a 360° view of your performance across channels

Powered by the #1 location intelligence solution.