Omnichannel Attribution & Store Visit Measurement | Foursquare

Attribution

Measure the full effect of your ads

Understand the full customer journey with comparable metrics across campaign outcomes.

Make every ad dollar count

Directly tie ad spend to real-world outcomes across Digital, TV, CTV, OOH, Social, and Audio. Multi-touch attribution measures the impact of each impression or interaction on driving visits and sales, providing insights to optimize campaigns.

Analyze location and purchase data together with Sales Impact to get a holistic view of path-to-purchase and how your ads impact outcomes like store visits, transactions, and sales.

Access your reports across partners and outcomes in one unified UI to optimize campaigns in-flight and avoid wasting ad impressions.

Understand the audiences influenced by your ads, analyze the visitation patterns of prospects, new customers, and loyalists. Utilize reach and frequency for new customer acquisition.

Understand the full effect of your ads on driving incremental transactions and sales across all channels.

What makes FSQ Attribution unique

Our multi-sensor stop detection, sophisticated methodology powered by graph technology, and 15B+ human-verified check-ins allows us to provide accurate campaign reports you can take action on.

Leverage daily omnichannel dashboard updates to optimize in-flight attribution strategies and maximize ROI based on sales impact.

Prioritize privacy. Attribution is built on privacy-by-design principles, supported by responsible data practices and partner accountability.

Our dedicated team of experts help you get the most out of your marketing campaigns. With 15+ years of experience, we are the industry leaders in location data with proven expertise across all verticals.

83B+ Visits per year
2B+ Transactions per year

Clicks miss 80% of the story

Impressions don’t tell the whole story. Explore the trends, big bets, and best practices defining 2026. Explore our guide to learn how leading marketers measure real-world impact with location intelligence.

Flexibility across top media platforms

With 550+ integrated partners, Foursquare data is readily accessible via your preferred partners and seamlessly delivered.

Attribution reports to fit your needs

Visits Report

Understand the real impact on visitation
Measure the impact of your campaigns on driving in-store visits.

Ideal for:

FEATURES
METRICS INCLUDED:

Sales Impact Report

Understand the real impact on revenue
Measure the impact of your campaigns on driving transactions and sales.

Ideal for:

FEATURES
METRICS INCLUDED:

Visits + Sales Impact

Understand the entire path to purchase
Measure the impact of your campaigns on driving in-store visits, transactions, and sales.

Ideal for:

FEATURES
METRICS INCLUDED:

Real-world results

Measuring incremental visits among new customers

Papa Murphy’s agency, Barkley, leveraged Attribution to provide valuable insights and demonstrate the effectiveness of the brand’s media efforts in driving incremental visits.

The campaign saw an overall CVR of 2.11% and a CPSV of $0.68 and most importantly, Foursquare helped Papa Murphy’s determine which audiences were the most influenced by their ads.

Reddit drives and proves footfall for QSR

Reddit wanted to show the effectiveness of a campaign they helped launch for a quick-serve restaurant (QSR) to promote a new menu item and help drive foot traffic to stores.

FSQ Attribution proved that the campaign was responsible for driving 2.5% more people to a QSR location. FSQ audiences specifically had a behavioral lift of 7.8%.

Leading retailer boosts in-store visits

A top retailer needed a reliable way to measure the effectiveness of campaigns in driving in-store visits and ultimately increasing sales. By utilizing Foursquare’s robust measurement solution and TikTok’s extensive advertising platform, they gained actionable insights into campaign performance.

The campaign saw an impressive increase in in-store traffic with a 9.2% behavioral lift in visitation.

FAQs

How does Foursquare measure in-store visits?

Our ability to precisely measure a store visit in the physical world is made possible by our comprehensive Places dataset, our superior Stop Detection technology, and our proprietary Snap-to-Place algorithm trained on ground truth generated from our consumer apps. We process GPS pings from a combination of 1st party and carefully vetted 3rd party sources for consumers’ control over the data collected and apply our proprietary models to generate visits.

What media channels can Foursquare measure?

Foursquare has the most sophisticated integrated data and technology across the marketing ecosystem and the largest media partnerships footprint by a wide margin: 550+ preferred and exclusive partnerships across top media platforms including Snapchat, The Trade Desk, TikTok, Pandora, Spotify, Roku, Vistar, and Yelp.

Foursquare measures all media channels & social networks, and have developed advanced integrations with partners to provide unique features you can only achieve with Foursquare.

How does Foursquare compare to other attribution providers?

With over 15 years in the location technology industry, Foursquare stands out from other attribution providers through our unmatched expertise in location data and highly accurate Places dataset. Our proprietary location intelligence allows us to measure in-store visits and sales impact with precision, connecting them directly to ad exposure. This means we can provide brands with a clear, reliable view of how their media campaigns drive real-world results.

We offer omnichannel attribution that captures the full customer journey, combining online engagement with offline visits. Plus, we provide rich insights into consumer behavior, sales impact and competitive foot traffic, which help brands optimize their campaigns more effectively.