Location-Based Audience Targeting | Foursquare Audience

Build custom audiences based on real-world intent

Elevate your targeting strategy with location intelligence to maximize marketing investment and drive conversions

What makes Foursquare Audience unique?

Create personalized audience segments based on real-world actions—filterable by visitation habits, online interests, demographics, and more—to drive campaign success and boost ROAS.

Scale your campaigns with over 5,000+ location segments (like Holiday Shoppers or Fast Casual Diners) and 1,000+ purchase-based audiences (like Netflix Subscribers or Lyft Customers), available off-the-shelf across major ad platforms.

Easily build segments in our self-serve Audience Designer or work with our experts for tailored audiences. Enhance your real-time targeting with our geofencing solution, Proximity, all in one central UI.

Prioritize privacy. Audience is built on privacy-by-design principles, supported by responsible data practices and partner accountability.

202% ROI
47% Decrease in customer Cost-Per-Action (CPA)
4X Greater scale
15% Higher incremental revenue

Audience in Action

Target in-market consumers who are visiting complementary services and fit your ideal profile, or re-engage lapsed customers with relevant messaging to encourage a return visit or purchase.

Create custom audience segments based on seasonal or holiday behaviors – like luxury gift buyers or summer vacation planners – to drive purchases with tailored promotions.

Reach consumers who have recently visited your competitors’ locations to gain market share and grow your business.

Stay top of mind by re-targeting consumers across mobile, CTV, and social, as well as individuals who have previously visited your locations.

Boost foot traffic and sales – both online and on-site – by targeting fine-tuned audience segments with personalized messages aligned with consumers’ real-world engagements.

Get high-performing Q3 audience ideas

Explore creative location-based targeting strategies designed to help you reach high-intent audiences around key Q3 moments like Labor Day Weekend, summer travel, back-to-school, and early holiday shopping.

Get the Q3 guide

See how it works

Using advanced ML/AI, Foursquare has developed the industry’s most accurate location-based datasets, powering Audience. Segments can be activated across any channel and deployed to your seat within 1-3 days. Also available off-the-shelf on major ad platforms like The Trade Desk, LiveRamp, and DV360.

Real-world results

Conquering competition to increase Jack in the Box foot traffic

8.8% lift in foot traffic using FSQ Audience & Proximity

“We are thrilled with the results from this campaign and felt that DOOH drove traffic into our locations during a key time period, plus helped us reach key sales objectives.” – Jamie Ogus Senior Regional Marketing Manager, Jack in the Box

Boosting in-store visits for pet food brand

40% higher visit rate than campaign average

“Foursquare has been a crucial partner in developing and maintaining a holistic campaign strategy for our programmatic campaigns…contributing to audience and measurement strategy prior to a campaign launch, as well as providing recommendations for optimizations throughout,” said Molly Murphy, Associate Manager at Rise Interactive.

Reddit drives and measures footfall for QSR

7.8% behavioral lift using Foursquare audiences

Reddit wanted to show the effectiveness of a campaign they helped launch for a Quick-Service Restaurant (QSR) to promote a new menu item and help drive foot traffic to stores. Using FSQ Proximity’s ‘live near’ targeting feature, Reddit successfully reached consumers most likely to engage with the QSR in their key market area.

Leader in location-based marketing

CB Insights, a trusted source of technology market intelligence, recognized Foursquare as the leader in the Location-Based Marketing industry.

FAQs

How does Foursquare Audience use location data to build targeting segments?

Foursquare Audience is powered by two core datasets: Places, which includes more than 100 million global Points of Interest (POIs), and Movements, which uses our proprietary snap-to-place technology to accurately detect real-world visits, even within malls or multi-level buildings. Marketers can define audiences based on visitation patterns, such as frequent visits to their brand, competitor locations, or other places of interest, and apply demographic and geographic filters. This enables the creation of highly customized segments like “Luxury Shoppers,” “Holiday Deal Seekers,” or “Frequent Gym-Goers,” helping improve the relevance and effectiveness of marketing campaigns.

Can I use Foursquare Audience to reach consumers with specific visitation habits or interests?

Foursquare specializes in helping brands reach consumers based on specific behaviors and visit patterns using our precise location data. Our Audience product enables marketers to identify real-world actions, like frequent visits to certain types of stores or patterns of movement, and build segments that reflect these behaviors.

How does Foursquare Audience compare to competitors?

Foursquare Audience stands out from the competition in several key ways:

1. Real-World Precision: We combine our global dataset of over 100 million POIs with proprietary snap-to-place technology to accurately identify real-world visits, even in complex locations like malls or multi-level buildings. This delivers more precise and reliable behavioral targeting.

2. High-Intent Signals: Location data is one of the strongest indicators of consumer intent. Unlike online clicks or browsing behavior, real-world actions show what people are genuinely interested in, helping your campaigns reach more relevant and likely-to-convert audiences.

3. Neutral and Interoperable: As an independent platform, Foursquare enables unbiased measurement to see which audience segments are actually driving results across partners and channels. We integrate with over 550 partners and media channels, allowing you to activate audiences where you already buy media.

4. Privacy-Forward by Design: Our platform is built with privacy in mind. We give consumers control over their data and are responsible for the collection and use of location data. We also hold our partners accountable and lead the industry in advocacy.

5. Trusted Expertise and Quality: With over 15 years of experience in location intelligence, Foursquare is a recognized leader in the space. Our high-quality, scalable data powers smarter targeting and better campaign outcomes. We were also named the number one provider of location intelligence by CBInsights.