Proximity

Reach consumers where they are in real-time

Build accurate, custom geofences to influence behavior and boost conversions based on live consumer movements – no unique identifier needed.

What makes Foursquare Proximity unique?

Unparalleled customization and granularity

Build custom geofences to target consumers near key locations, using filters like categories, chains, and localities to boost efficiency and drive visits to your business.

Intuitive, complementary UI with expert support

Use advanced location-based targeting in a few simple clicks with our self-serve Proximity Designer, or tap into our experts for tailored support. Elevate your targeting by building custom audience segments in one unified UI.

Expansive Places data or the ability to bring your own

Take advantage of Foursquare’s best-in-class POI data, upload your own lat/long coordinates or polygon datasets, or use a combination of both for precise programmatic targeting.

Privacy-forward geotargeting solution

Prioritize privacy. Proximity is a privacy-forward solution that enables marketers to reach consumers without personal data sharing. Foursquare champions responsible data practices, holds partners accountable, and leads the industry in privacy advocacy.

Proximity in action

• Personalized path-to-purchase influence

Reach consumers in the ideal buying mindset with personalized advertising as they engage in activities before or after visiting your store.

• Competitive conquesting

Target consumers who are currently visiting competitive locations with enticing offers to win over market share.

• Event-based advertising

Strengthen brand recall by amplifying ad exposure to consumers during in-person events, ensuring your brand stays top-of-mind through frequent and strategically timed interactions.

• Delivery & trade area targeting

Connect with consumers within a meaningful service polygon, such as delivery zones or trade areas, through targeted promotions and localized offers.

Get real-time targeting ideas for Q3 campaigns

Explore creative location-based targeting strategies designed to help you reach high-intent audiences in real time across key Q3 moments like Labor Day Weekend, summer travel, back-to-school, and early holiday shopping.

How it works

Proximity directly connects to your programmatic advertising platforms, where they will validate users within the geofence boundaries by matching impression lat/longs to the geofence lat/longs before serving an ad.

Who it’s for

Marketers amongst brands and agencies use Proximity to build custom polygon or point-radius geofences across industries – including retail, dining, travel, and more – capturing their target audience at key moments of receptivity.

Why it matters

Geo-targeting tools like Proximity are essential for maximizing ROAS and minimizing waste. In fact, 90% of marketers saw higher sales and 84% reported increased engagement with location-based marketing.

Leader in location-based marketing

Foursquare has been recognized as the leader in the Location-Based Marketing industry by CB Insights.

Real-world results

Conquering competition to increase Jack in the Box foot traffic

8.8%

lift in foot traffic using FSQ Audience & Proximity

“We are thrilled with the results from this campaign and felt that DOOH drove traffic into our locations during a key time period, plus helped us reach key sales objectives.” – Jamie Ogus Senior Regional Marketing Manager, Jack in the Box

Real-time geotargeting to boost brand awareness at NFL stadiums

18%

lift in purchase intent Anheuser-Busch InBev used Foursquare Proximity to connect with fans at NFL stadiums during games. They delivered millions of mobile ads promoting Bon & Viv beverages, achieving measurable increases in brand recall, ad recall, and purchase intent.

FAQs

How does Foursquare Proximity work to deliver real-time location-based messaging?

Foursquare Proximity helps marketers deliver real-time, location-based messaging using our robust Places dataset and advanced geofencing technology.

What types of campaigns or use cases are best suited for Foursquare Proximity?

Foursquare Proximity is particularly effective for campaigns that require real-time, location-based engagement. Some key use cases include: retail promotions, competitive conquesting, event marketing, quick-service restaurants (QSRs), and local awareness campaigns.

Can Foursquare Proximity be integrated with other marketing platforms and channels?

Foursquare Proximity is designed to seamlessly integrate with a wide range of marketing platforms and channels to maximize campaign reach and effectiveness.

Get started with Foursquare Proximity

Reach consumers when they’re most likely to engage using real-time geotargeting.