# Proximity ## Reach consumers where they are in real-time Build accurate, custom geofences to influence behavior and boost conversions based on live consumer movements – no unique identifier needed. ## What makes Foursquare Proximity unique? - ### **Unparalleled customization and granularity** Build custom geofences to target consumers near key locations, using filters like categories, chains, and localities to boost efficiency and drive visits to your business. - ### **Intuitive, complementary UI with expert support** Use advanced location-based targeting in a few simple clicks with our self-serve Proximity Designer, or tap into our experts for tailored support. Elevate your targeting by building custom [audience segments](https://foursquare.com/products/audience/) in one unified UI. - ### **Expansive Places data or the ability to bring your own** Take advantage of Foursquare’s best-in-class POI data, upload your own lat/long coordinates or polygon datasets, or use a combination of both for precise programmatic targeting. - ### **Privacy-forward geotargeting solution** Prioritize privacy. Proximity is a privacy-forward solution that enables marketers to reach consumers without personal data sharing. Foursquare champions responsible data practices, holds partners accountable, and leads the industry in privacy advocacy. ## **Proximity in action** - #### **Personalized path-to-purchase influence** Reach consumers in the ideal buying mindset with personalized advertising as they engage in activities before or after visiting your store. - #### **Competitive conquesting** Target consumers who are currently visiting competitive locations with enticing offers to win over market share. - #### **Event-based advertising** Strengthen brand recall by amplifying ad exposure to consumers during in-person events, ensuring your brand stays top-of-mind through frequent and strategically timed interactions. - #### **Delivery & trade area targeting** Connect with consumers within a meaningful service polygon, such as delivery zones or trade areas, through targeted promotions and localized offers. ### Get real-time targeting ideas for Q3 campaigns Explore creative location-based targeting strategies designed to help you reach high-intent audiences in real time across key Q3 moments like Labor Day Weekend, summer travel, back-to-school, and early holiday shopping. ## **How it works** Proximity directly connects to your programmatic advertising platforms, where they will validate users within the geofence boundaries by matching impression lat/longs to the geofence lat/longs before serving an ad. ## **Who it’s for** Marketers amongst brands and agencies use Proximity to build custom polygon or point-radius geofences across industries – including retail, dining, travel, and more – capturing their target audience at key moments of receptivity. ## **Why it matters** Geo-targeting tools like Proximity are essential for maximizing ROAS and minimizing waste. In fact, 90% of marketers saw higher sales and 84% reported increased engagement with location-based marketing. ## **Leader in location-based marketing** Foursquare has been recognized as the leader in the Location-Based Marketing industry by **CB Insights**. ## Real-world results ### **Conquering competition to increase Jack in the Box foot traffic** #### 8.8% lift in foot traffic using FSQ Audience & Proximity > “We are thrilled with the results from this campaign and felt that DOOH drove traffic into our locations during a key time period, plus helped us reach key sales objectives.” – Jamie Ogus Senior Regional Marketing Manager, Jack in the Box ### **Real-time geotargeting to boost brand awareness at NFL stadiums** #### 18% lift in purchase intent Anheuser-Busch InBev used Foursquare Proximity to connect with fans at NFL stadiums during games. They delivered millions of mobile ads promoting Bon & Viv beverages, achieving measurable increases in brand recall, ad recall, and purchase intent. ## **FAQs** ### **How does Foursquare Proximity work to deliver real-time location-based messaging?** Foursquare Proximity helps marketers deliver real-time, location-based messaging using our robust Places dataset and advanced geofencing technology. ### **What types of campaigns or use cases are best suited for Foursquare Proximity?** Foursquare Proximity is particularly effective for campaigns that require real-time, location-based engagement. Some key use cases include: retail promotions, competitive conquesting, event marketing, quick-service restaurants (QSRs), and local awareness campaigns. ### **Can Foursquare Proximity be integrated with other marketing platforms and channels?** Foursquare Proximity is designed to seamlessly integrate with a wide range of marketing platforms and channels to maximize campaign reach and effectiveness. ### Get started with Foursquare Proximity Reach consumers when they’re most likely to engage using real-time geotargeting.