Back-to-School 2026: How to Win the 75% of Shoppers Willing to Switch Brands This Season

The “old retail playbook” is officially obsolete. As we head into the 2026 back-to-school season, AI-driven shopping habits and shifting economic priorities have fundamentally rewritten the consumer journey. To win this year, retailers must move beyond broad-reach digital tactics and anchor their strategies in the precision of real-world behavior. Location data remains the most accurate…

Q4 2026 Location-Based Targeting Guide: High-Impact Strategies for Seasonal Campaigns

July 24, 2026
As the most competitive quarter of the year begins, campaign precision dictates your performance. Marketers face intense pressure to hit…

2026 Holiday Playbook for Retail Marketers

July 22, 2026
Across in-store, online, and AI-powered channels, holiday shoppers are starting their research earlier and making purchase decisions with greater scrutiny.…

Q3 2026 Location-Based Targeting Guide: Turn Real-World Behavior into Smarter Targeting

May 15, 2026
In today’s landscape, purchase journeys are more fragmented than ever, spanning AI-powered research, in-store discovery, online conversion, and everything in…

Foursquare’s 2026 Digital Overlap Guide: Unifying Digital Channels

May 13, 2026
Understand how channels overlap and drive real-world outcomes with a unified, deduplicated view. In our new guide, Foursquare’s 2026 Digital…

How We Test a Conversational API

April 29, 2026
Conversational APIs break most of the evaluation methods that search and recommendation teams have built up over the past two…