# Back-to-School 2026: How to Win the 75% of Shoppers Willing to Switch Brands This Season

The “old retail playbook” is officially obsolete. As we head into the 2026 back-to-school season, AI-driven shopping habits and shifting economic priorities have fundamentally rewritten the consumer journey. To win this year, retailers must move beyond broad-reach digital tactics and anchor their strategies in the precision of real-world behavior. Location data remains the most accurate…

## Q4 2026 Location-Based Targeting Guide: High-Impact Strategies for Seasonal Campaigns  
July 24, 2026  
As the most competitive quarter of the year begins, campaign precision dictates your performance. Marketers face intense pressure to hit…

## 2026 Holiday Playbook for Retail Marketers  
July 22, 2026  
Across in-store, online, and AI-powered channels, holiday shoppers are starting their research earlier and making purchase decisions with greater scrutiny.…

## Q3 2026 Location-Based Targeting Guide: Turn Real-World Behavior into Smarter Targeting  
May 15, 2026  
In today’s landscape, purchase journeys are more fragmented than ever, spanning AI-powered research, in-store discovery, online conversion, and everything in…

## Foursquare’s 2026 Digital Overlap Guide: Unifying Digital Channels  
May 13, 2026  
Understand how channels overlap and drive real-world outcomes with a unified, deduplicated view. In our new guide, Foursquare’s 2026 Digital…

## How We Test a Conversational API  
April 29, 2026  
Conversational APIs break most of the evaluation methods that search and recommendation teams have built up over the past two…